The improvement of Kano Customer satisfaction Model under Product customization

被引：0

作者：

Zhang, Liang ^{[1
]}

Shi, Minghua

Liu, Ye ^{[1
]}

Chen, Li

机构：

[1] Tianjin Polytech Univ, Tianjin 300387, Peoples R China

来源：

PROCEEDINGS OF 2009 INTERNATIONAL CONFERENCE OF MANAGEMENT ENGINEERING AND INFORMATION TECHNOLOGY, VOLS 1 AND 2 | 2009年

关键词：

Product customization; Clustering; Kano Model; Customer satisfaction;

D O I：

暂无

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

Given the diverse and personalized features of customers under product customization, this paper makes an improvement research on Kano Customer Satisfaction Model. By using the improvement Model, the enterprise can grasp the customer satisfaction more accurately and take measures to improve the level of manufacturing services. The core of the improvement job is making the customer satisfaction research center shift from the product to the customer. And this paper takes an example to illustrate the idea and application of the improved model. The improved model can help its users divide the customers cluster, choose proper negotiations strategy and recommend a higher customer satisfaction products.

引用

页码：807 / 811

页数：5