Generating revenues for wireless carriers with mobile instant messaging

The intrinsic human need for immediate gratification is the driving force that has made instant messaging (IM) an enormous success in the PC environment. Knowing that a contact is available for immediate communication has made IM a blockbuster hit among teens, college students, and business users alike. Mobile IM's huge potential has not escaped the attention of the wireless world. While early implementations met with limited success, mobile IM has now come of age and is poised to take off as a lucrative business opportunity for mobile operators.