Discussion on Information Asymmetry in B2C E-commerce

被引：0

作者：

Qin Dezhi ^{[1
]}

Zou Lifang ^{[1
]}

机构：

[1] Yunnan Univ, Sch Business & Tourism Management, Kunming 650091, Peoples R China

来源：

ENTERPRISE GROWS IN SUSTAINING EFFICIENCY AND EFFECTIVENESS, CONFERENCE PROCEEDINGS | 2009年

关键词：

e-commerce; B2C; small and medium-sized enterprise; information asymmetry;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper analyzes the specific manifestations of information asymmetry before and after B2C(business to customer) e-commerce transactions for small and medium-sized enterprises, analyzes the causes of information asymmetry in three aspects: the virtual of e-commerce, one-time transaction of businesses, as well as the imperfection of information disclosure system, and analyzes the impact of information asymmetry on e-commerce development from three dimensions: e-commerce market, the honest merchant, as well as consumer. Then, this paper put forward some measures such as establishing third-party to audit business information published, and so on.

引用

页码：732 / 737

页数：6