The Internet is the twentieth Century human one of the most important invention, which has already become the driving engine of economic growth. At present, the Internet enterprise has penetrated almost all areas of business, and its development prospect and influence even more than most traditional enterprises. With the continuous development of Internet technology, as a sustainable development of Internet the soul of enterprise business model is also more and more domestic and foreign entrepreneurs and scholars. However, immutable and frozen business model cannot let the Internet enterprises to obtain sustainable competitive advantage. In the complex and changeable environment, only constantly innovate can ensure the continuous and effective business model of Internet enterprise to win in the increasingly fierce competition. In this paper, based on the literature review, starting from the business model innovation elements, combined with the type of innovation analysis framework, explore the path of business model innovation in Internet enterprise, and provide reference for Internet new ventures and Internet start-ups.
