An Exploratory Study on Consumers' Perceived Trust of Transaction Virtual Community

被引：0
作者：
Bao Dun-an [1 ]
Dong Da-hai [1 ]
机构：
[1] Dalian Univ Technol, Sch Management, Dalian, Peoples R China
来源：
2009 INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT, INNOVATION MANAGEMENT AND INDUSTRIAL ENGINEERING, VOL 4, PROCEEDINGS | 2009年
关键词：
transaction; virtual community; trust; loyalty; purchase intention;
D O I：
10.1109/ICIII.2009.595
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Current studies on consumers' perceived trust of virtual community concentrate on the antecedents of the community technology factors, but relative few about social factors. From the view of social factors, this paper develops the conceptual model of consumers' perceived trust of the transaction virtual community in which community's transparency and community's information comprehensiveness work as antecedent variables, and consumers' loyalty to the cummunity and purchase intention work as consequent variables.
引用
收藏
页码：565 / 567
页数：3
相关论文
共 50 条
  • [21] Consumer trust relations with payment cards and banks: an exploratory study
    Koivunen, Tuija
    Tuorila, Helena
    INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 2015, 39 (02) : 85 - 93
  • [22] Formation of Consumers’ Perceived Information Security: Examining the Transfer of Trust in Online Retailers
    Henner Mohr
    Zhiping Walter
    Information Systems Frontiers, 2019, 21 : 1231 - 1250
  • [23] Formation of Consumers' Perceived Information Security: Examining the Transfer of Trust in Online Retailers
    Mohr, Henner
    Walter, Zhiping
    INFORMATION SYSTEMS FRONTIERS, 2019, 21 (06) : 1231 - 1250
  • [24] An empirical study on the dimensions of consumers' trust in a brand
    Yu, CL
    Sun, YJ
    Zou, DQ
    Zheng, XM
    MANAGEMENT SCIENCES AND GLOBAL STRATEGIES IN THE 21ST CENTURY, VOLS 1 AND 2, 2004, : 613 - 620
  • [25] Technological and Community Factors that Influence Online Trust and Knowledge Sharing-A Model Based on Virtual Community
    Chen Tianjiao
    Zhang Cheng
    Huang Lihua
    PACIFIC ASIA CONFERENCE ON INFORMATION SYSTEMS 2006, SECTIONS 1-8, 2006, : 271 - 285
  • [26] Genetically Modified Rice: Do Chinese Consumers Support or Go Against It? Based on the Perspectives of Perceived Risk and Trust
    Huo, Lingyu
    Liu, Yan
    FRONTIERS IN PSYCHOLOGY, 2022, 13
  • [27] Consumer engagement in a virtual brand community: An exploratory analysis
    Brodie, Roderick J.
    Ilic, Ana
    Juric, Biljana
    Hollebeek, Linda
    JOURNAL OF BUSINESS RESEARCH, 2013, 66 (01) : 105 - 114
  • [28] A Trust Management Model Based on Reputation for Virtual Community
    Zhao, Shugqin
    Guo, Yucui
    Lv, Shang
    PROCEEDINGS OF THE 2011 INTERNATIONAL CONFERENCE ON INFORMATICS, CYBERNETICS, AND COMPUTER ENGINEERING (ICCE2011), VOL 1: INTELLIGENT CONTROL AND NETWORK COMMUNICATION, 2011, 110 (01): : 1 - 7
  • [29] A trust management model based on reputation for virtual community
    Zhao, Shuqin
    Guo, Yucui
    Lv, Shang
    2010 INTERNATIONAL COLLOQUIUM ON COMPUTING, COMMUNICATION, CONTROL, AND MANAGEMENT (CCCM2010), VOL I, 2010, : 179 - 181
  • [30] Examine the importance of relationship commitment and trust in virtual community
    Huang, Echo
    Yen, Yu-Ren
    PROCEEDINGS OF THE 7TH WSEAS INTERNATIONAL CONFERENCE ON E-ACTIVITIES: RECENT ADVANCES IN E-ACTIVITIES, 2008, : 68 - +
12345