Linking green market orientation and performance: Antecedents and processes

被引:87
作者
Li, Yina [1 ]
Ye, Fei [1 ]
Sheu, Chwen [2 ]
Yang, Qian [3 ]
机构
[1] South China Univ Technol, Sch Business Adm, Guangzhou 510640, Guangdong, Peoples R China
[2] Kansas State Univ, Dept Management, Manhattan, KS 66506 USA
[3] Northwestern Polytech Univ, Sch Management, Xian, Shaanxi, Peoples R China
基金
中国国家自然科学基金;
关键词
Competitive environment; Green market orientation; Green practice; Performance; Natural Resource-based View; RESOURCE-BASED VIEW; SUPPLY CHAIN MANAGEMENT; ENVIRONMENTAL-MANAGEMENT; EMPIRICAL-ANALYSIS; FIRM PERFORMANCE; INNOVATION; INDUSTRY; FLEXIBILITY; OPERATIONS; PRESSURES;
D O I
10.1016/j.jclepro.2018.05.052
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
This study investigates how a competitive environment can motivate firms to adopt a green market orientation, and how that orientation can result in firms' superior performance (environmental and financial) through both internal green practice and green supply chain management. A theoretical model is tested using 429 samples from a survey of manufacturers done by the Global Manufacturing Research Group (GMRG). The results indicate that a competitive environment triggers the adoption of a green market orientation, which in turn encourages internal green practice and supplier management. Specifically, a green market orientation impacts supplier green monitoring indirectly, via the mediating role of internal green practice. Both internal green practice and supplier green monitoring are conducive to superior environmental performance, but the improvement in environmental performance fails to translate into increased financial returns in the short term. The findings suggest whether and how firms might adopt a green market orientation and how that orientation can improve firms' performance. (C) 2018 Elsevier Ltd. All rights reserved.
引用
收藏
页码:924 / 931
页数:8
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