Determinants of Organic Food Repurchase Intention from the Perspective of Brazilian Consumers

The present study aimed to test a theoretical model that contemplates the constructs environmental awareness, healthy consumption, consumer, and subjective norms as determinants of organic food repurchase intention. The method applied consisted of a quantitative approach with a descriptive objective and was implemented through a survey, which counted on a convenience non-probabilistic sample of 241 organic food consumers living in Brazil. Data analysis was performed employing multivariate statistics employing Structural Equations Modeling (SEM) that allowed to measure the relations between the constructs through the test of the proposed hypotheses. The main contribution evidenced is that environmental awareness positively and significantly influences healthy consumption. Besides, the results evidenced that environmental awareness positively influences consumer's attitude, healthy consumption significantly influences consumer's attitude, and attitude and subjective norms positively influence repurchase intention in the context of organic food consumption, thus reinforcing signs of healthier and more sustainable consumption behaviors.