Towards the conceptualization of a Slow Tourism Theory for a rural destination

There is little consensus on the definition of slow tourism in the context of a rural destination. A rural destination with a slow-paced lifestyle could potentially be considered as an avenue for slow tourism. The purpose of this paper is to review the relevant literature on slow tourism and rural tourism to provide a look into the similarities between both types of tourism. By looking into the similarities of slow tourism and rural tourism, a working definition of slow tourism in a rural destination can be introduced. Content analysis is used to identify the similarities of slow tourism and rural tourism in the literature. The findings from the study can be used to further generate a scenario-based discussion on the application of slow tourism theories in a rural destination.