SOCIAL MEDIA AS A TOOL OF TOURISM DESTINATIONS' MARKETING CAMPAIGN

被引：0

作者：

Kiral'ova, Alzbeta ^{[1
]}

机构：

[1] Univ Business, Prague, Czech Republic

来源：

IDIMT-2014: NETWORKING SOCIETIES - COOPERATION AND CONFLICT | 2014年 / 43卷

关键词：

Social Media; Tourism; Destination; Marketing; e-Campaign;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The paper describes how changes in visitors' behavior influenced the tourism destinations marketing. It defines the tourism destinations; characterizes the tourism product and communications in tourism. The paper summarizes the main characteristics of postmodern tourism with implication to destination marketing and it deals with changes in visitors' behavior affecting the utilization of Internet and social media in destination marketing in order to influence the long tail of the market. The paper also shows best practices of using social media as a tool of tourism destinations' marketing campaigns.

引用

页码：163 / 171

页数：9