Revealing Social Media Phenomenon in Time of COVID-19 Pandemic for Boosting Start-Up Businesses through Digital Ecosystem

被引:15
作者
Susanto, Heru [1 ,2 ,3 ]
Fang Yie, Leu [4 ]
Mohiddin, Fadzliwati [1 ]
Rahman Setiawan, Arief Amier [2 ]
Haghi, Parastou Khodaparast [5 ]
Setiana, Desi [6 ,7 ]
机构
[1] Univ Technol Brunei, Sch Business, Bandar Seri Begawan BE1410, Brunei
[2] Indonesia Inst Sci, Res Ctr Informat, Jakarta 12710, Indonesia
[3] Tunghai Univ, Informat Management, Taichung 40704, Taiwan
[4] Tunghai Univ, Comp Sci, Taichung 40704, Taiwan
[5] Univ Guilan, Fac Art & Architecture, Rasht 4199613776, Iran
[6] Minist Law & Human Right, Jakarta, Indonesia
[7] Univ Brunei Darussalam, Bandar Seri Begawan BE1410, Brunei
关键词
working from home; business from home; COVID-19; pandemic; security policy; information security; social media for learning; social media for business; EMERGING TECHNOLOGY; FACEBOOK USE; GRATIFICATIONS;
D O I
10.3390/asi4010006
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
When the world was engulfed by a COVID-19 pandemic crisis, various activities could not be carried out normally. Activities may continue from home during a crisis by the use of a smartphone through the internet, because almost all people have their own smartphone, without requiring additional purchase of hardware. For formal learning, people can take the opportunity to use social media platforms to undertake conversations easily by using smart phones, even tablets. Teenagers or adults who are still studying in higher education institutions can undertake continuous learning for their work assignments. For example, they can use these tools to communicate through social media such as the WhatsApp, Telegram, Zoom, Microsoft Team, and Edmodo apps to connect with friends and lecturers. This research reveals trends of digital social media security and usability in the time of the COVID-19 pandemic situation, such as working from home, establishing a start-up, improving business processes and conducting online business within the digital ecosystem. The result is interesting and there are many uses of social media which have been addressed in this study during the COVID-19 pandemic for business purposes. The various social media platforms have different features that are available for use by subscribers, and also make it easier for people to do business. This is mainly due to the fact that they open up the global market and also make it cheaper to advertise. The government as well as the private sector has been in the forefront when it comes to the use of social media. Maintaining a good online presence is one of the key aspects that determine the success of start-up companies. This is due to the fact that most customers usually rely on the customer reviews in determining the ability of a company to meet the needs of clients. The main reason why most companies set up a customer relations department that is mandated with the responsibility of responding to customer feedback on various online platforms. On the other hand, the increased use of social media has brought new challenges when it comes to the security of information. Users must, therefore, secure their servers and technology from external and internal threats. One of the strategies used is the use of passwords to log into a portal where each person authorized to access the portal is provided with a password that is unique and known only by the user. The study has covered all these areas in detail including the use of database management systems in an organization or individual.
引用
收藏
页码:1 / 21
页数:21
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