Clarifying the Impact of Social Escapism in Users' Acceptance for Online Entertaining ServicesAn Extension of the Technology Acceptance Model Based on Online Karaoke Television Services Users

被引:10
|
作者
Chen, Hsiu-Ju [1 ]
Lu, Jhih-Ting [1 ]
机构
[1] I Shou Univ, Dept Informat Management, Main Campus,1,Sec 1,Syuecheng Rd, Kaohsiung 84001, Taiwan
关键词
Online entertaining services; perceived enjoyment; perceived social escapism; perceived usefulness; technology acceptance model; CONFIRMATORY FACTOR-ANALYSIS; PERCEIVED EASE; INFORMATION-TECHNOLOGY; INTRINSIC MOTIVATION; EXTRINSIC MOTIVATION; OPTIMAL EXPERIENCE; USAGE; FLOW; PLAYFULNESS; LONELINESS;
D O I
10.1080/10580530.2016.1155949
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Despite the fact that the number of online services for entertainment, such as online games, online karaoke singing, etc., has increased, clarification of the impact of social escapism, reflecting users' social compensation needs, in acceptance of online entertainment services is still lacking. Data from 217 online karaoke television users were gathered and analyzed using structure equation modeling. The empirical results showed that perceived enjoyment helped users' social escapism and provided a psychological basis.
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页码:141 / 153
页数:13
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