Click it and buy happiness: does online shopping improve subjective well-being of rural residents in China?

被引：58
作者：
Zheng, Hongyun [1 ,2 ]
Ma, Wanglin [1 ,2 ]
机构：
[1] Huazhong Agr Univ, Coll Econ & Management, Wuhan, Peoples R China
[2] Lincoln Univ, Dept Global Value Chains & Trade, Fac Agribusiness & Commerce, POB 85084, Christchurch 7647, New Zealand
来源：
APPLIED ECONOMICS | 2021年 / 53卷 / 36期
关键词：
Online shopping; subjective well-being; happiness; life satisfaction; rural China;
D O I：
10.1080/00036846.2021.1897513
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
There is a growing trend for rural residents to shop online, but little is known about how online shopping is associated with their subjective well-being. To fill this gap, in this study, we estimate the impact of online shopping on the subjective well-being of rural residents, using survey data collected from China. An endogenous ordered probit (EOP) model is employed to address the selection bias associated with online shopping. The empirical results reveal that online shopping significantly increases rural residents' happiness and life satisfaction. The more rural residents spend on online shopping, the happier they are. Disaggregated analysis indicates that online shopping has greater positive impacts on the subjective well-being of lower-income residents (at household income tertile 1), relative to their higher-income counterparts (at household income tertiles 2-3). Our findings suggest that developing rural-targeted online shopping markets can improve the subjective well-being of rural residents and boost rural consumption upgrading.
引用
收藏
页码：4192 / 4206
页数：15
相关论文
共 50 条
[11]   Does Subjective Well-Being Promote Pro-Environmental Behaviors? Evidence from Rural Residents in China [J].
Ouyang, Xi ;
Qi, Wen'e ;
Song, Donghui ;
Zhou, Jianjun .
INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 2022, 19 (10)
[12]   Does government environmental governance information disclosure improve residents' subjective well-being? Evidence from China [J].
Chen, Jiusong ;
Wang, Shanyong ;
Wan, Liang .
JOURNAL OF ENVIRONMENTAL PLANNING AND MANAGEMENT, 2023, 66 (08) :1720-1742
[13]   Promoting Subjective Well-Being among Rural and Urban Residents in Indonesia: Does Social Capital Matter? [J].
Nugroho, Tri Wahyu ;
Hanani, Nuhfil ;
Toiba, Hery ;
Sujarwo, Sujarwo .
SUSTAINABILITY, 2022, 14 (04)
[14]   Climate Disasters and Subjective Well-Being among Urban and Rural Residents in Indonesia [J].
Rahman, Moh Shadiqur ;
Andriatmoko, Novil Dedy ;
Saeri, Moh ;
Subagio, Herman ;
Malik, Afrizal ;
Triastono, Joko ;
Oelviani, Renie ;
Kilmanun, Juliana C. ;
da Silva, Helena ;
Pesireron, Marietje ;
Senewe, Rein Estefanus ;
Yusuf, Yusuf .
SUSTAINABILITY, 2022, 14 (06)
[15]   Subjective well-being and its determinants in rural China [J].
Knight, John ;
Song, Lina ;
Gunatilaka, Ramani .
CHINA ECONOMIC REVIEW, 2009, 20 (04) :635-649
[16]   Mobile payment and subjective well-being in rural China [J].
Wu, Yaqian ;
Zhao, Chunkai ;
Guo, Jianhao .
ECONOMIC RESEARCH-EKONOMSKA ISTRAZIVANJA, 2022, :2215-2232
[17]   Impacts of Social and Demographic Factors on Residents' Subjective Well-being in Rural China [J].
Wang Jian ;
Meng Qingyue ;
Yip, Winnie ;
Sun Qiang ;
Qu Jiangbin ;
Jia Liying .
CHINESE JOURNAL OF POPULATION RESOURCES AND ENVIRONMENT, 2010, 8 (01) :81-87
[18]   Subjective well-being indices in assessing happiness in Russia [J].
Skachkova, Lyudmila S. ;
Gerasimova, Olga Ya. ;
Krivosheeva-Medyantseva, Darya D. .
UPRAVLENETS-THE MANAGER, 2024, 15 (05) :2-21
[19]   Impacts of Social and Demographic Factors on Residents' Subjective Well-being in Rural China [J].
Winnie Yip .
Chinese Journal of Population,Resources and Environment, 2010, (01) :81-87
[20]   Relative Income and Subjective Well-Being of Urban Residents in China [J].
Wang, Jichao ;
Yan, Wei ;
Zhang, Jie .
JOURNAL OF FAMILY AND ECONOMIC ISSUES, 2019, 40 (04) :673-680
12345