Revealing consumers' willingness-to-pay: A comparison of the BDM mechanism and the Vickrey auction

被引：123

作者：

Noussair, C ^{[1
]}

Robin, S

Ruffieux, B

机构：

[1] Emory Univ, Dept Econ, Atlanta, GA 30322 USA

[2] Ecole Natl Super Genie Ind, Inst Natl Polytech Grenoble, F-38031 Grenoble, France

来源：

JOURNAL OF ECONOMIC PSYCHOLOGY | 2004年 / 25卷 / 06期

关键词：

consumer behavior; willingness-to-pay; auction;

D O I：

10.1016/j.joep.2003.06.004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We compare the capability of the Becker-DeGroot-Marschak (BDM) mechanism and the Vickrey auction to reveal willingness-to-pay information for a sample of French consumers. We measure the bias and dispersion of bids relative to valuations. We find that the Vickrey auction, for the particular training procedure we employ, is more effective as a willingness-to-pay elicitation device than the BDM process. We conjecture that differences in the shape of the payoff function account for some of the differences. (C) 2003 Elsevier B.V. All rights reserved.

引用

页码：725 / 741

页数：17

共 28 条

[1] MEASURING UTILITY BY A SINGLE-RESPONSE SEQUENTIAL METHOD [J].