Revealing consumers' willingness-to-pay: A comparison of the BDM mechanism and the Vickrey auction

被引：122

作者：

Noussair, C ^{[1
]}

Robin, S

Ruffieux, B

机构：

[1] Emory Univ, Dept Econ, Atlanta, GA 30322 USA

[2] Ecole Natl Super Genie Ind, Inst Natl Polytech Grenoble, F-38031 Grenoble, France

来源：

JOURNAL OF ECONOMIC PSYCHOLOGY | 2004年 / 25卷 / 06期

关键词：

consumer behavior; willingness-to-pay; auction;

D O I：

10.1016/j.joep.2003.06.004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We compare the capability of the Becker-DeGroot-Marschak (BDM) mechanism and the Vickrey auction to reveal willingness-to-pay information for a sample of French consumers. We measure the bias and dispersion of bids relative to valuations. We find that the Vickrey auction, for the particular training procedure we employ, is more effective as a willingness-to-pay elicitation device than the BDM process. We conjecture that differences in the shape of the payoff function account for some of the differences. (C) 2003 Elsevier B.V. All rights reserved.

引用

页码：725 / 741

页数：17

共 50 条

[1] Limit conjoint analysis and Vickrey auction as methods to elicit consumers' willingness-to-pay - An empirical comparison
Sichtmann, Christina
Stingel, Susanne
EUROPEAN JOURNAL OF MARKETING, 2007, 41 (11-12) : 1359 - 1374
[2] Second-Price Auction for Estimating Consumers' Willingness-to-Pay for Two Actinidia spp.
Wannemuehler, Seth D.
Yue, Chengyan
Luby, James J.
Guthrie, Robert
HORTSCIENCE, 2020, 55 (09) : S47 - S47
[3] Anchoring effects on consumers' willingness-to-pay and willingness-to-accept
Simonson, I
Drolet, A
JOURNAL OF CONSUMER RESEARCH, 2004, 31 (03) : 681 - 690
[4] Consumers' willingness-to-pay for mobile telecommunication service bundles
Klein, Andreas
Jakopin, Nejc
TELEMATICS AND INFORMATICS, 2014, 31 (03) : 410 - 421
[5] Understanding ethical consumers: willingness-to-pay by moral cause
Park, Kendall Cox
JOURNAL OF CONSUMER MARKETING, 2018, 35 (02) : 157 - 168
[6] Evaluating willingness-to-pay for bison attributes: An experimental auction approach
Hobbs, JE
Sanderson, K
Haghiri, M
CANADIAN JOURNAL OF AGRICULTURAL ECONOMICS-REVUE CANADIENNE D AGROECONOMIE, 2006, 54 (02): : 269 - 287
[7] An empirical investigation of consumers' willingness-to-pay and the demand function: The cumulative effect of individual differences in anchored willingness-to-pay responses
Kocas, Cenk
Dogerlioglu-Demir, Kivilcim
MARKETING LETTERS, 2014, 25 (02) : 139 - 152
[8] An empirical investigation of consumers’ willingness-to-pay and the demand function: The cumulative effect of individual differences in anchored willingness-to-pay responses
Cenk Koçaş
Kivilcim Dogerlioglu-Demir
Marketing Letters, 2014, 25 : 139 - 152
[9] Market Acceptance and Consumers' Willingness-to-Pay for Plants in Biodegradable Pots
Gabriel, A.
Menrad, K.
II INTERNATIONAL SYMPOSIUM ON HORTICULTURE IN EUROPE, 2015, 1099 : 297 - 305
[10] An experimental study in consumers' Willingness-To-Pay for an irradiated meat product
Giamalva, JN
Bailey, WC
Redfern, M
JOURNAL OF FOOD SAFETY, 1997, 17 (03) : 193 - 202

← 1 2 3 4 5 →