PECULIARITIES OF E-COMMERCE DEVELOPMENT: A CASE OF POLAND

The development of modern technology has changed not only the way of human communication but also the economy. The proliferation of new media and market entry of digital natives as consumers has changed the way of making purchase and sale transactions, collecting information about products, using internet services. There are new forms of human activity, corresponding to the needs of the new digital society. The article contains an analysis of the available statistical material regarding the e-commerce market in Poland together with the theoretical foundation. In the article, the author presents insights into consistent patterns of the development of the e-commerce market in Poland, distinguishes factors affecting this market, and analyses historical data on this market. The author provides a broader context of the processes by comparing the sizes of CEE-6 markets. The analysis of existing data used in the article, as the chosen research method enables presenting to the reader from outside the regional peculiarities of the e-commerce market development in Poland.