Perceived Destination Image: An Image Model for a Winter Sports Destination and Its Effect on Intention to Revisit

被引：171

作者：

Hallmann, Kirstin ^{[1
]}

Zehrer, Anita ^{[2
]}

Mueller, Sabine ^{[3
]}

机构：

[1] German Sport Univ Cologne, Inst Sport Econ & Sport Management, D-50933 Cologne, Germany

[2] Univ Canberra, MCI, Innsbruck, Austria

[3] Univ Innsbruck, Off Rector & Adm Dept Fundraising Alumni Serv & C, A-6020 Innsbruck, Austria

来源：

JOURNAL OF TRAVEL RESEARCH | 2015年 / 54卷 / 01期

关键词：

destination image model; SEM; visitor management; service quality; sport events; COMPETITIVENESS; SATISFACTION; ATTACHMENT; VARIABLES; LOYALTY;

D O I：

10.1177/0047287513513161

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The purpose of this study is to develop a destination image model that shows how the overall destination image of a winter sports destination is defined and how it affects the intention to revisit. The article undertakes a review of the relevant literature and develops a structural equation model for destination image, which is tested with data from a survey of n=795 winter sports tourists in Oberstdorf (Germany) and Saalbach-Hinterglemm (Austria), collected between February 14 and 28, 2011. The model depicts that destination image is a multidimensional concept including important sports characteristics and has an impact on tourists' intention to revisit the winter sports destinations. Practical implications for tourism marketers, for instance, include that more structural development and architectual changes have to be implemented carefully to maintain the tourists' perception of landscape or their overall image of the destination.

引用

页码：94 / 106

页数：13

共 88 条

[1]

Alan Bryman, 2007, BUSINESS RES METHODS

[2]

[Anonymous], 1989, STRUCTURAL EQUATIONS

[3] Moderating Effects of Tourists' Novelty-Seeking Tendencies on Destination Image, Visitor Satisfaction, and Short- and Long-Term Revisit Intentions [J].