Editorial to the special issue brands in the digital world: challenges and perspectives

[11] Branding in the era of digital (dis)intermediation [J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2019, 36 (03) : 367 - 384

[12] Mastering the Digital Transformation of Sales [J]. CALIFORNIA MANAGEMENT REVIEW, 2020, 62 (04) : 57 - 85

[13] EFFECTS OF CUSTOMERS' PSYCHOLOGICAL CHARACTERISTICS ON THEIR ENGAGEMENT BEHAVIOR IN COMPANY SOCIAL NETWORKS [J]. SOCIAL BEHAVIOR AND PERSONALITY, 2016, 44 (10): : 1661 - 1670

[14] Toward a theory of brand co-creation with implications for brand governance [J]. JOURNAL OF BRAND MANAGEMENT, 2010, 17 (08) : 590 - 604

[15] Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications [J]. JOURNAL OF INTERACTIVE MARKETING, 2019, 45 : 27 - 41

[16] Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation [J]. JOURNAL OF INTERACTIVE MARKETING, 2014, 28 (02) : 149 - 165

[17] Corporate brand identity co-creation in business-to-business contexts [J]. INDUSTRIAL MARKETING MANAGEMENT, 2020, 85 : 32 - 43

[18] JAPUTRA A, 2018, J STRATEG MARK, V26, P223, DOI DOI 10.1080/0965254X.2016.1195862

[19] Instafamous and social media influencer marketing [J]. MARKETING INTELLIGENCE & PLANNING, 2019, 37 (05) : 567 - 579

[20] What is a luxury brand? A new definition and review of the literature [J]. JOURNAL OF BUSINESS RESEARCH, 2019, 99 : 405 - 413

[11] Branding in the era of digital (dis)intermediation [J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2019, 36 (03) : 367 - 384

[12] Mastering the Digital Transformation of Sales [J]. CALIFORNIA MANAGEMENT REVIEW, 2020, 62 (04) : 57 - 85

[13] EFFECTS OF CUSTOMERS' PSYCHOLOGICAL CHARACTERISTICS ON THEIR ENGAGEMENT BEHAVIOR IN COMPANY SOCIAL NETWORKS [J]. SOCIAL BEHAVIOR AND PERSONALITY, 2016, 44 (10): : 1661 - 1670

[14] Toward a theory of brand co-creation with implications for brand governance [J]. JOURNAL OF BRAND MANAGEMENT, 2010, 17 (08) : 590 - 604

[15] Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications [J]. JOURNAL OF INTERACTIVE MARKETING, 2019, 45 : 27 - 41

[16] Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation [J]. JOURNAL OF INTERACTIVE MARKETING, 2014, 28 (02) : 149 - 165

[17] Corporate brand identity co-creation in business-to-business contexts [J]. INDUSTRIAL MARKETING MANAGEMENT, 2020, 85 : 32 - 43

[18] JAPUTRA A, 2018, J STRATEG MARK, V26, P223, DOI DOI 10.1080/0965254X.2016.1195862

[19] Instafamous and social media influencer marketing [J]. MARKETING INTELLIGENCE & PLANNING, 2019, 37 (05) : 567 - 579

[20] What is a luxury brand? A new definition and review of the literature [J]. JOURNAL OF BUSINESS RESEARCH, 2019, 99 : 405 - 413