Investigation of Consumer Purchase Behavior of Towel

被引：0

作者：

Zhao Xinhua ^{[1
]}

机构：

[1] Qingdao Univ Sci & Technol, Coll Econ & Management, Qingdao 266061, Peoples R China

来源：

2015 27TH CHINESE CONTROL AND DECISION CONFERENCE (CCDC) | 2015年

关键词：

Consumer Behavior; information Technology; Marketing Survey;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

This paper researched and analyzed the consumer purchase behavior of towel through the way of questionnaire, the author used the corresponding data tools to analyze consumer buying habits and potential demand for towel products, and made suggestions of developing marketing strategy for the enterprise.

引用

页码：3183 / 3187

页数：5