Strategy Analysis of Real Estate Network Marketing

被引:0
作者
Qiang, Zhang [1 ]
机构
[1] Shengyang Aerosp Univ, Sch Econ & Management, Shenyang, Peoples R China
来源
PROCEEDINGS OF THE 2014 INTERNATIONAL CONFERENCE ON MECHATRONICS, CONTROL AND ELECTRONIC ENGINEERING | 2014年 / 113卷
关键词
real estate; network marketing; real estate network marketing; forum marketing; wechat marketing;
D O I
暂无
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
China's real estate industry has made a great success and created great fortunes. However the close ratio has stagnated and even declined along with government's control policies and people's rational concepts toward housing demand. Under the circumstance of unfavorable policy and market, precise marketing methods should be adopted to promote development project and sales. What's more, with the development of network in China, its marketing influence has been enhanced. And traditional marketing sales cannot attract young consumers who rarely reach out to traditional media. So network marketing is in trend and will definitely become main marketing tactics for all industries.
引用
收藏
页码:850 / 853
页数:4
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