Do Social Media and e-WOM Influence M-Government Services? A Citizen Perspective From India

被引：2

作者：

Hebbar, Sunith ^{[1
]}

Kiran, K. B. ^{[2
]}

机构：

[1] Manipal Acad Higher Educ, Manipal Inst Technol, Dept Humanities & Management, Manipal, India

[2] Natl Inst Technol, Surathkal, Karnataka, India

来源：

INTERNATIONAL JOURNAL OF ELECTRONIC GOVERNMENT RESEARCH | 2022年 / 18卷 / 01期

关键词：

Age; Awareness; Electronic Word of Mouth; Gender; Mediation; Mobile Government; Moderation; Social Media; Transparency; Trust; USERS PERSPECTIVES; TRUST; ADOPTION; CONTINUANCE; INTEGRATION; INTENTION; FRAMEWORK;

D O I：

10.4018/IJEGR.294891

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

In Web 4.0 technologies, social media (SM) has emerged as a prominent tool for the government to interact and engage with citizens. It is also an effective channel for providing government services. However, for effective implementation and its success, it is critical to understand the citizens' perceptions towards the government's use of SM and its impact on mobile government (MG) adoption. Consequently, the study focuses on assessing the impact of SM influence and electronic word of mouth (e-WOM) on MG service parameters such as MG awareness, MG transparency, and MG trust. The results of structural equation modelling revealed the significance of e-WOM on improving MG awareness and trust and SM influence. Further, SM influence had a direct impact only on MG transparency. However, results revealed the importance of SM influence and MG transparency as a mediator for MG trust. Gender and age as moderators are investigated and discussed in detail.

引用

页数：27