The emphasis of community radio programs in enhancing socio-economic development issues: Sidama radio in focus, Yirgalem, Ethiopia

Community radio is an important tool in bridging the information gap and in mobilizing society for development activities. This study aimed at investigating the emphasis of community radio programs in enhancing socio-economic development perspectives: the case of Sidama Radio in Yirgalem town, Ethiopia. The study employed qualitative methods; and in-depth interviews, FGD, and document analysis were the data collection tools used for this study. To select the FGD employees, availability sampling employed, and purposive sampling for one program coordinator and one manager from the station. The findings of the study demonstrated that the Sidama radio gave more airtime and emphasis on local issues and social development programs. The findings also revealed that Sidama radio produces different social, entertainment and education programs with the social development perspectives of the community. The findings depicted that there are also programs that promote the local language and culture through local music, and narration. The study also depicted that the community members participate in the administration of the station as well as in the production of the programs as the radio provides a platform for community and community participation and empowerment as many of the volunteer journalists are from the community. The media practitioners have the same understanding of the role of community radio for social interaction and empowerment although lack of finance and skills manpower were problems of the radio. It was recommended that continuous research in the area should be undertaken.