The Evaluation Model of Customer Loyalty Based on the Customer Relationship Management

被引：0

作者：

Li, Xiaorong ^{[1
]}

Gu, YouJin ^{[1
]}

机构：

[1] Kunming Univ Sci & Technol, Fac Management & Econ, Kunming 650093, Peoples R China

来源：

EBM 2010: INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT, VOLS 1-8 | 2010年

关键词：

customer relationship management; customer loyalty; evaluation model; AHP;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The customer loyalty has caused widespread concern in the business, and becomes the core issue in the customer relationship management study. The paper analyzed the impact factors of customer loyalty and discussed the measuring scale and indicators of customer loyalty, at the same time built the evaluation model of customer loyalty.

引用

页码：2406 / 2409

页数：4