Modelling parking behaviour considering users heterogeneities

Most of motorized trips in cities of middle and small size are made in public transport and mainly in private vehicle, this has caused a saturation in parking systems of the cities, causing important problems to society, one of the most important problems is high occupancy of public space by parking systems. Thus, is required the estimation of models that reproduce users' behaviour when they are choosing for parking in cities, to carry out transport policies to improve transport efficiency and parking systems in the cities. The aim of this paper is the specification and estimation of models that simulate users' behaviour when they are choosing among parking alternatives in the city: free on street parking, paid on street parking, paid on underground parking and Park and Ride (not currently available). For this purpose, we propose a multinomial logit model that consider systematic and random variations in tastes. Data of users' behaviour from the different alternatives of parking have been obtained with a stated preference surveys campaign which have been done in May 2015 in the principal parking zones of the city of Santander. In this paper, we provide several improvements to previously developed methodologies because of we consider much more realism to create the scenarios stated preference survey, obtaining better adjustments.