MEASURING THE QUALITY OF INSTRUCTIONAL VIDEOS FOR HIGHER EDUCATION

The use of instructional videos to support the teaching-learning process in higher education has been increasing in recent years. Videos and all other kinds of audiovisual objects are being published on online learning platforms and MOOCs. In this context, a noticeable concern is how to produce quality material that maximizes its learning effectiveness. It is obvious that the learning effectiveness of an instructional video is affected by its contents. Moreover, the effectiveness may also be influenced by low-level technical features such as video length, audio and video quality (i.e. noise), or even the presence of postproduction items like transition effects. This paper addresses the issue of defining what characterizes the quality of an instructional video, from the perspective of the production process. We show the results of a study conducted at the Universidad de Las Palmas de Gran Canaria (ULPGC), based on the videos created within the innovative Prometeo project. Prometeo is a ULPGC corporate project aimed at developing multimedia and interactive learning objects for university students. During recent years, the project Prometeo has been building a considerable corpus of videos, which serves as a data source to analyze quality and effectiveness parameters. The study has delivered a conceptual model for categorizing video characteristics, and the identification of a set of technical characteristics that are judged as influential in the overall learning effectiveness of videos. The results will help to formulate general guidelines for the successful production of instructional videos, and for quality assurance procedures.