The innovative development of any country is aimed at increasing the well-being of society. The most important factor in such development is productivity, which can be increased at the expense of the efficient use of natural resources, especially land. A common development trend in many countries is the urbanization of territories. The analysis of the role of state land policy and the experience of urban regulation for the innovative development of the country is an urgent and timely research. The article concludes that the concept of land policy is not a simple one, and it cannot be reduced solely to the activities of the authorities and local government. It's a complex system concept. State land policy is enforced through the legal regulation of urban planning activities and implementing specialized mechanisms provided by urban planning legislation. While noting that in recent years land and urban legislation has been actively developing, it is impossible not to notice that land policy at the current stage of development of our country does not fully reflect the needs of society, including those in innovative environmental and legal changes. The disadvantage of urban planning legislation and law enforcement is participation in its development and implementation of the main representatives of technical sciences. Meanwhile, the increased involvement (primarily at the stage of drafting bills) of lawyers and economists will allow these regulations to be more effective. In this article, when considering the new urban planning mechanisms of integrated and sustainable development of the territories (on the example of integrated development of territories on the initiative of rights holders), taking into account the legislative practice of foreign countries the authors conclude that it is necessary to introduce economic tools for the organization of the city space. Urban transformation of the territories meets both private (increasing the investment attractiveness of real estate), and public (increasing taxes for the relevant objects of real estate) interests. Taking into account the possibility of realizing the public interest, the state should not stay away from the development of the territories, as, in fact, it happens in the institute on the comprehensive development of the territory on the initiative of rights holders. This set of rules is necessary. However, additional economic safeguards, which have been proposed in the present article, are required to facilitate its application in practice.
