Millennials' use of online social networks for job search: The Ecuadorian case

被引：12

作者：

Lucero-Romero, Giovanni ^{[1
]}

Arias-Bolzmann, Leopoldo G. ^{[2
]}

机构：

[1] Univ Int SEK, UISEK Business Sch, Campus Felipe Segovia Olmo,Calle Italia N31-125, Quito 170502, Ecuador

[2] Pontificia Univ Catolica Peru, CENTRUM Catolica Grad Business Sch, Lima, Peru

来源：

PSYCHOLOGY & MARKETING | 2020年 / 37卷 / 03期

关键词：

attitude; Ecuador; job search; millennials; online social networks; UNDERSTANDING GENERATION Y; PLANNED BEHAVIOR; MEDIA; ORGANIZATION; INTENTIONS; SITES;

D O I：

10.1002/mar.21292

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The study focuses on the way Ecuadorian Millennials use online social networks (OSN)-LinkedIn, Facebook, and Twitter-for job search (JS). This quantitative, descriptive and cross-sectional research was based on Ajzen's theory of planned behavior (TPB). It was determined that Ecuadorian millennials, compared with millennials from developed countries, behave differently, and their attitude toward using OSN determines their actual use of OSN for JS. The main contribution of this research is that millennials' reflective attitudes need to be encouraged if they are to successfully accomplish any goal or initiative.

引用

页码：359 / 368

页数：10

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