Once upon a time The role of rhetoric and narratives in management research and practice

被引：30
作者：
Flory, Marja [1 ]
Iglesias, Oriol [2 ]
机构：
[1] Erasmus Univ, Rotterdam Sch Management, Rotterdam, Netherlands
[2] Univ Ramon Llull, ESADE, Barcelona, Spain
来源：
JOURNAL OF ORGANIZATIONAL CHANGE MANAGEMENT | 2010年 / 23卷 / 02期
关键词：
Rhetoric; Narratives; Management research; Management technique; DISCOURSE; STORY; SELF;
D O I：
10.1108/09534811011031274
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Purpose - The purpose of this paper is to present and discuss a critical review of the role of rhetoric and narratives in management research and practice. Design/methodology/approach - Conceptual implications are drawn from the analysis and discussion of the papers of this special issue, as well as from previous literature. Findings - Managers and researchers will be unable to explore the potential of narratives and stories fully if, at the same time, they do not deeply comprehend the underpinnings of rhetoric. Originality/value - The paper further discusses the role of rhetoric and narratives in management research and practice and also explores the relationships between rhetoric and narratives.
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页码：113 / 119
页数：7
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