User Experience Improvement Design of Shopping Mall Based on Crowd Classification Research

被引：1

作者：

Jin, Chufan ^{[1
]}

Jiang, Jiamin ^{[1
]}

Zhu, Dian ^{[1
]}

Chen, Xi ^{[1
]}

机构：

[1] 800 Dong Chuan Rd, Shanghai 200240, Peoples R China

来源：

ADVANCES IN USABILITY AND USER EXPERIENCE | 2020年 / 972卷

关键词：

User experience; Shopping mall design; Crowd classification research;

D O I：

10.1007/978-3-030-19135-1_63

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

With the rising of the e-commerce, consumers nowadays prefer to shop online out of its efficiency, flexibility and abundance of choice. That is to say, hundreds of traditional offline shopping malls are now going through the imperative urgency of transformation. This paper uses a variety of research methods and classifies the people in the malls based on their needs. Secondly, this paper proposes several design strategies for different groups, meanwhile summarizes the effective ways of user experience improvements. In general, this research is dedicated to suggesting mighty directions for the transformation of offline shopping malls.

引用

页码：637 / 648

页数：12