Tourism Supply Chain Cooperative Trust Dominated by Travel Agency in China

被引：1
|
作者：
Yang, Li [1 ]
Li, Bangyi [1 ]
Lan, Weiguo [2 ]
机构：
[1] Nanjing Univ Aeronaut & Astronaut, Sch Econ & Management, Nanjing 210016, Peoples R China
[2] Beijing Univ Technol, Sch Econom & Management, Beijing, Peoples R China
来源：
ICMECG: 2009 INTERNATIONAL CONFERENCE ON MANAGEMENT OF E-COMMERCE AND E-GOVERNMENT, PROCEEDINGS | 2009年
关键词：
travel agency; Tourism Supply Chain; cooperation; trust; game analysis;
D O I：
10.1109/ICMeCG.2009.94
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The paper reflects the deeper problem in Tourism Supply Chain which is trust among travel agencies, and between travel agencies and affiliated enterprises according to the phenomenon of the lack of trust between travel agencies and tourists. Firstly, the concept of trust is introduced. The study shows that it is necessary to enhance the cooperative trust in Tourism Supply Chain dominated by a travel agency based on the connotation of trust and the characteristics of Tourism Supply Chain. Then influential factors of trust among members in Tourism Supply Chain are analyzed through building game models. Finally, on the basis of above research, this paper studies the trust mechanism in Tourism Supply Chain.
引用
收藏
页码：318 / +
页数：2
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