Strategic marketing and strategic management: What is the difference?

被引:0
作者
Zamyatin, B
Semyonov, I
机构
来源
PROCEEDINGS OF '97 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING | 1997年
关键词
management theory; strategic management conception; marketing theory; strategic marketing conception;
D O I
暂无
中图分类号
F8 [财政、金融];
学科分类号
0202 ;
摘要
In Russian experience of teaching the marketing and management in high school, as well as during consulting industrial companies more often we use close but Ear from synonymous concepts. The article under view on the basis of comparative analysis of evolution of marketing and management theories makes difference between popular conceptions of the "strategic marketing" and "strategic management". This enables from one hand to divide their spheres and increase quality of academic courses of marketing and management: at high school. From the other hand it has pure practical significance, as the clarifying the understanding of the essence of the strategic marketing enables us to connect directly the process of transition of Russian companies to the civilized rails with the terms of accomplishment of market transformations in Russian economy.
引用
收藏
页码:498 / 500
页数:3
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