An approach of optimizing the E-commerce website structure based on semantics

被引：0

作者：

Yi, Ming ^{[1
]}

Deng, Weihua ^{[1
]}

机构：

[1] Huazhong Normal Univ, Dept Informat Management, Wuhan 430079, Peoples R China

来源：

SIXTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS 1-4: MANAGEMENT CHALLENGES IN A GLOBAL WORLD | 2007年

关键词：

E-commerce; website; structure; optimization; semantics;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Evaluating the problems of a Website structure based on users click data is an important method of optimizing the structure of a Website. But this kind of research mainly utilizes the formal characteristics of users' click behavior (syntactic information), does not utilize the internal semantics of users' click behavior (semantic information). Hence, this paper utilizes the result of Web log data preprocessing, and proposes an approach of optimizing an e-commerce Website structure based on the semantics of path completion.

引用

页码：1058 / 1065

页数：8

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