The theory and empirical research of value-added positioning based on relational value

被引：0

作者：

Chen, Jingdong ^{[1
]}

Gao, Xiaoqian ^{[1
]}

机构：

[1] Xian Univ Technol, Sch Adm, Xian, Peoples R China

来源：

SECOND INTERNATIONAL CONFERENCE ON FUTURE NETWORKS: ICFN 2010 | 2010年

关键词：

relational value; added value; locating; level; fit;

D O I：

10.1109/ICFN.2010.100

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

the mutual benefit position between business and its relation is to meet people's needs in the industrial age, while the coming of the commercial era resulted in the value-added location based on relational value into the purpose of people's pursuit. Value-added as a form of expression of investment in the relationship, based on the value-added, to the creation of added value while reducing the losses but also create a relational value, in order to provide some theoretical guidance to the investors for participating in the value investment. This paper listed companies of the Main Board as a research object, constructing structural equation model around the value-added positioning of the relational value to verify the degree of influence to enhance relational value of value-added location.

引用

页码：201 / 205

页数：5