A study of organizational image resulting from international joint ventures in transitional economies

Organizational image is a very popular issue in China. This study explores the images of Sino-American international joint ventures (IJVs) and Sino-Japanese IJVs in the Chinese context and identifies four categories (product, service, environment, and social images) for predicting the images resulting from Sino-American and Sino-Japanese IJVs studied. The results indicate that these image categories significantly relate to the images of the IJVs. Product image has the largest effect while country-of-partner of the IJVs, at least in a comparison of companies originating in the United States and Japan, does not have a significant impact on the IJVs' image. (C) 2003 Elsevier Inc. All rights reserved.