Symbolic consumption is a major consumer goods symbolic significance of social behavior, it refers to the process of consumption, consumer spending in addition to the product itself, but also the consumption of these products are symbolic and representative meaning, mood, beauty, quality, mood and atmosphere that the consumption of these symbols represent the "meaning" or "content" of. College students as an important consumer group in today's society, not only has a high cultural level, active thinking and other characteristics, but also the most active and strongest groups in the symbol of the consumption effect. Through the consolidation of some existing data and found that college students tend to branded consumer spending and the pursuit of fashion, and cited some students focused on the consumer products industry. By spending from the consumer society and symbols, symbols consumption performance characteristics and logical symbol symbolic consumption spending four aspects Profile symbolic consumption theory, found that college students spending serious symbolic reasons mainly: self-identified social class and self-identity is not clear strong. Finally, college students published some personal insights symbolic consumption.
