The role of the public in water fluoridation: public health champions or anti-fluoridation freedom fighters?

Objective Using the opportunity of pretesting a leaflet for the general public on water fluoridation, their views were also sought on the issue as a whole. Design Qualitative research using focus group discussions led by an experienced moderator. Setting Among the general public living in north east England. Subjects Members of the public living in both fluoridated and non-fluoridated areas in three age bands (20-35, 36-50 and 50+) and by social class. Results The study found: the low priority given to dental health; how emotive the subject of water is; the variable knowledge of fluoride in relation to dental and general health; and the desire for information if new water fluoridation schemes are planned. Conclusions The research confirmed public support for water fluoridation but highlighted the place of public health professionals in championing water fluoridation because of public apathy.