What Makes It Persuasive?

被引：2

作者：

Gram-Hansen, Sandra Burri ^{[1
]}

Rabjerg, Maja Faerge ^{[1
]}

Hovedskou, Ea Kirstine Bork ^{[1
]}

机构：

[1] Aalborg Univ, Dept Commun & Psychol, Aalborg, Denmark

来源：

PERSUASIVE TECHNOLOGY, PERSUASIVE 2018 | 2018年 / 10809卷

关键词：

Persuasion; Persuasive design; Children; Ethics; Peithenanke;

D O I：

10.1007/978-3-319-78978-1_2

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

Based on an analysis of two wearable activity trackers, this papers seeks to contribute to the discussion of characteristics of persuasive design, by arguing that although principles commonly applied in persuasive technologies are present, it may not justify that a technology is defined as persuasive. We refer to the rhetorical concept of peithenanke, in order to explain the subtle nuances of different types of behaviour design, and support previously made arguments that transparency and ethics are fundamental qualities of persuasion, which should not be overlooked neither in theory nor in practice.

引用

页码：16 / 27

页数：12

共 14 条

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