Towards a Taxonomy of E-commerce: Characterizing Content Creator-Based Business Models

被引：1

作者：

Mileros, Martin D. ^{[1
,2
]}

Lakemond, Nicolette ^{[3
]}

Forchheimer, Robert ^{[2
]}

机构：

[1] Res Inst Sweden RISE, Linkoping, Sweden

[2] Linkoping Univ, Linkoping, Sweden

[3] Linkoping Univ, Ind Management, Linkoping, Sweden

来源：

TECHNOLOGY INNOVATION MANAGEMENT REVIEW | 2019年 / 9卷 / 10期

关键词：

Content creator-based business models; e-commerce; social commerce; consumer-to-business; multisided platforms; user-generated content; content creators; intellectual commerce; personal data; human-centered data economy; CONSUMER E-COMMERCE; WORD-OF-MOUTH; SOCIAL COMMERCE; ELECTRONIC COMMERCE; VALUE CHAIN; TECHNOLOGY; BLOCKCHAIN; PLATFORMS; ONLINE; TRUST;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Currently, new business models can be observed in content creator-based e- commerce. The research on e-commerce has grown rapidly and new concepts have emerged such as social commerce, platforms, and user-generated content. However, no overarching perspective has yet been formulated for distinguishing new content creator-based business models within e-commerce. The aim of this paper is therefore to characterize content creator-based business models by formulating a taxonomy of e- commerce based on a structured literature review of the concepts mentioned above. The results of our study point toward eight types of content creator-based business models. Our paper outlines theoretical and practical implications for the emerging phenomenon of content creator-based business, which we refer to as intellectual commerce. In addition, we describe 19 concepts related to Web 1.0, Web 2.0, and e-commerce.

引用

页码：62 / 77

页数：16

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