The Formation Mechanism of Personal Credit in C2C Electronic Commerce Mode

被引：0
|
作者：
Yan Jun-zhou [1 ]
机构：
[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China
来源：
IEEC 2009: FIRST INTERNATIONAL SYMPOSIUM ON INFORMATION ENGINEERING AND ELECTRONIC COMMERCE, PROCEEDINGS | 2009年
关键词：
c2c; electronic commerce; personal credit; game; mechanism;
D O I：
10.1109/IEEC.2009.53
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Personal credit of C2C has become an obstacle to its development. This paper take the game theory as the tool, first, set up a game model to analyze how personal credit formed in C2C electronic commerce mode through one-shot game, repeated game and signaling between two traders. Based on this, formed the game mode with government supervision department involved, and put forward the countermeasures of how to set up personal credit mechanism in C2C electronic commerce mode.
引用
收藏
页码：229 / 232
页数：4
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