Project failure from corporate entrepreneurship: Managing the grief process

In this paper, we complement social cognitive theory with psychological theories on grief in our discussion of two approaches to grief management - grief regulation and grief normalization that hold promise for enabling corporate entrepreneurs to cope with negative emotions induced by project failure. We propose that to the extent that organizational members have high self-efficacy for recovering from grief over project failure, or this coping self-efficacy can be built through the social support offered by the organizational environment, regulating rather than eliminating, grief via normalization processes will explain superior learning and motivational Outcomes. Published by Elsevier Inc.