ONLINE PEER-TO-PEER LENDING DECISION MAKING: MODEL DEVELOPMENT AND TESTING

被引：23
作者：
Wan, Qingyao [1 ,2 ]
Chen, Dongyu [3 ,4 ,5 ]
Shi, Weihua [6 ]
机构：
[1] Shanghai Finance Univ, Sch Insurance, Shanghai, Peoples R China
[2] Shanghai Govt Policy Decis Consultat Res Base Hey, Shanghai, Peoples R China
[3] Soochow Univ, Res Ctr Smarter Supply Chain, Soochow Think Tank, Suzhou 215021, Jiangsu, Peoples R China
[4] Soochow Univ, Dongwu Business Sch, 50 Donghuan Rd, Suzhou 215021, Jiangsu, Peoples R China
[5] Fuzhou Univ, Sch Management, Fuzhou, Peoples R China
[6] Univ So Mississippi, Coll Business, Hattiesburg, MS 39406 USA
来源：
SOCIAL BEHAVIOR AND PERSONALITY | 2016年 / 44卷 / 01期
基金：
中国国家自然科学基金;
关键词：
peer-to-peer lending; trust; willingness to lend; borrower opportunism; decision-making processes; E-COMMERCE; ELECTRONIC COMMERCE; PERCEIVED RISK; CONSUMER TRUST; TECHNOLOGY; EXPECTANCY; MARKETPLACES; PERCEPTIONS; ANTECEDENTS; ACCEPTANCE;
D O I：
10.2224/sbp.2016.44.1.117
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
We explored lenders' decision-making processes in online peer-to-peer (P2P) lending by drawing on trust theory and the valence framework to develop an integrated decision-making model, which we then tested empirically using data from a survey conducted with 474 online lenders in China. The results showed that initial trust and perceived benefit determined willingness to lend, and that the fear of borrower opportunism did not have a significant impact on this willingness. Initial trust increased willingness to lend both directly and indirectly, increased it by increasing perceived benefit. We have identified the specific features of online P2P lending and provided valuable insights for borrowers, lenders, and intermediaries.
引用
收藏
页码：117 / 130
页数：14
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