Marketing to Physicians in a Digital World

被引：6

作者：

Manz, Christopher ^{[1
]}

Ross, Joseph S. ^{[4
,5
,6
,7
,8
]}

Grande, David ^{[2
,3
]}

机构：

[1] Hosp Univ Penn, Dept Med, Philadelphia, PA 19104 USA

[2] Univ Penn, Div Gen Internal Med, Philadelphia, PA 19104 USA

[3] Univ Penn, Leonard Davis Inst Hlth Econ, Philadelphia, PA 19104 USA

[4] Yale Univ, Sch Med, Gen Internal Med Sect, New Haven, CT USA

[5] Yale Univ, Sch Med, Dept Internal Med, Robert Wood Johnson Fdn,Clin Scholars Program, New Haven, CT 06510 USA

[6] Yale Univ, Dept Hlth Policy & Management, Sch Publ Hlth, New Haven, CT USA

[7] Ctr Outcomes Res & Evaluat, New Haven, CT USA

[8] Yale New Haven Med Ctr, New Haven, CT 06504 USA

来源：

NEW ENGLAND JOURNAL OF MEDICINE | 2014年 / 371卷 / 20期

关键词：

D O I：

10.1056/NEJMp1408974

中图分类号：

R5 [内科学];

学科分类号：

1002 ; 100201 ;

摘要：

[No abstract available]

引用

页码：1857 / 1859

页数：3

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