Every Blog Has Its Day: Politically-interested Internet Users' Perceptions of Blog Credibility

被引:113
作者
Johnson, Thomas J. [1 ]
Kaye, Barbara K. [2 ]
Bichard, Shannon L. [1 ]
Wong, W. Joann [3 ]
机构
[1] Texas Tech Univ, Coll Mass Commun, Box 43082, Lubbock, TX 79409 USA
[2] Univ Tennessee, Sch Journalism & Elect Media, Knoxville, TN 37996 USA
[3] Indiana Univ, Sch Journalism, Bloomington, IN 47405 USA
关键词
D O I
10.1111/j.1083-6101.2007.00388.x
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
This study employs an online survey to examine U.S. politically-interested Internet users' perceptions of the credibility of blogs. The article focuses on the influence of blog reliance compared to motivations for visiting blogs in determining blog credibility. The study found that blogs were judged as moderately credible, but as more credible than any mainstream media or online source. Both reliance and motivations predicted blog credibility after controlling for demographics and political variables. Reliance proved a consistently stronger predictor than blog motivations. Also, information-seeking motives predicted credibility better than entertainment ones.
引用
收藏
页码:100 / 122
页数:23
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