Empirical Research on Influence Factors of Service-oriented Small and Micro Enterprises

In China, small and micro enterprises are a key constituent part of national economy. Their contributions to urban and rural economy and urbanization construction are great. Nowadays, the government also has issued a series of favorable policies such as encouraging immigrant workers to start business in their hometowns, reducing register threshold of small and micro enterprises and reducing or exempting taxes of small and micro enterprises. Thus, such enterprises will have better and larger development space in the future. However, in such severe economic market competition environment, small and micro enterprises are indeed faced with many survival problems in the development process. These problems bring about serious obstructions to their development. This paper tales service-oriented small and micro enterprises for example, discusses various internal and external influence factors in the growth process and carries out empirical research.