Using consumer perceived ethicality as a guideline for corporate social responsibility strategy: A commentary essay

被引：28
|
作者：
Shea, Linda J. [1 ]
机构：
[1] Univ Massachusetts, HTM Dept, Isenberg Sch Management, Amherst, MA 01003 USA
来源：
JOURNAL OF BUSINESS RESEARCH | 2010年 / 63卷 / 03期
关键词：
Ethicality; Corporate social responsibility; Consumer perceptions;
D O I：
10.1016/j.jbusres.2009.04.021
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
"Consumer Perceived Ethicality" presents a framework of perceived consumer ethicality as summarized from in-depth interviews with 20 citizens of the United Kingdom and Germany. Tire framework identifies six broad domains and 36 sub-items (6 for each domain) that serve as examples of consumer-generated "unethical corporate behaviors." This commentary highlights the contributions, discusses the limitations and presents an alternative perspective on the study of consumer perceived ethicality. (C) 2009 Elsevier Inc. All rights reserved.
引用
收藏
页码：263 / 264
页数：2
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