Managing, Marketing, and Measuring Open Resources

Academic libraries face many opportunities and challenges in managing, marketing, and measuring open resources (OR). Many questions arise when incorporating OR into an academic library collection. How do libraries select quality OR for inclusion in the collection? What tools and practices are used to manage electronic access? How can libraries better market OR to faculty? How can libraries measure the use and usefulness of OR? This paper outlines a project launched to improve the management of OR at the University of Florida's George A. Smathers Libraries; as well as incorporating feedback garnered at the Charleston Conference discussion forum on the topic, particularly on how academic and special libraries are handling OR offered to users.