Website Users' Perceptions of Source Credibility Through Online Doctor Profiles: Cultural Differences Based on Doctors' Approach to Medicine

被引:0
作者
Omori, Kikuko [1 ]
Stitt, Carmen [1 ]
机构
[1] Calif State Univ Sacramento, Dept Commun Studies, Mendocino Hall 5018,MS 6070,6000 J St, Sacramento, CA 95819 USA
关键词
Biomedical model; bio-psychosocial model; physician credibility; online doctor profile; attitude homophily; race; COMMUNICATION; CARE; SATISFACTION; INFORMATION; AESTHETICS; PHYSICIAN; PREFERENCES; INTERNET; TRUST; MODEL;
D O I
10.1080/15398285.2019.1681248
中图分类号
R1 [预防医学、卫生学];
学科分类号
1004 ; 120402 ;
摘要
Using a between-subjects experimental design with an online post-test survey, the perception of a bio-psychosocial approach in relation to physician credibility was investigated. One hundred and fifty-five participants who were 19-62 years of age participated in the study. The major findings of this study include: (a) no gender differences were found in terms of the three sub-concepts of physician credibility, and (b) white participants preferred a bio-psychosocial approach to medicine while participants of color equally valued biomedical and bio-psychosocial approaches to medicine when controlling for attitude homophily and perception of the webpage esthetic.
引用
收藏
页码:343 / 365
页数:23
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