Alkyl xanthate esters are perhaps best known for their use in deoxygenation chemistry. However, their use in cross-coupling chemistry has not been productive, which is due, in part, to inadequate xanthate activation strategies. Herein, we report the use of O-benzyl xanthate esters, readily derived from alcohols, as radical pronucleophiles in Csp(3)-Csp(2) cross couplings under Ni/photoredox dual catalysis. Xanthate (C-O) cleavage is found to be reliant on photogenerated (sec-butyl) radical for nickel-catalyzed cross-couplings. Mechanistic experiments support independently, and relative rates are carefully orchestrated, such that no activators to form new carbon-centered radicals primed the fact that the key radical components are formed cross reactivity is observed.