Mobility Innovation "Another CASE"

The environment surrounding automotive technology is undergoing a major transformation. In particular, as technological innovation advances in new areas called "CASE" such as Connected, Autonomous/Automated, Shared, and Electric, various research activities are underway. However, this is an approach from the standpoint of the automobile centered, and when considering the development of a new automobile society, it is necessary to consider from the standpoint of "human centered," who are users, too. Therefore, this paper proposes the possibility of technological innovation in the area of "Another CASE" such as Comfortable, Accessible, Safety, and Enjoy/Exciting, and introduces the contents of some interesting researches.