Consumer Perception of Environmentally Sustainable Products of Slovak Wood Processing Enterprises

被引：11

作者：

Mala, Denisa ^{[1
]}

Sedliacikova, Mariana ^{[2
]}

Drabek, Josef ^{[1
]}

Jelacic, Denis ^{[3
]}

Minarova, Martina ^{[1
]}

机构：

[1] Matej Bel Univ, Fac Econ, Banska Bystrica, Slovakia

[2] Tech Univ Zvolen, Fac Wood Sci & Technol, Zvolen, Slovakia

[3] Univ Zagreb, Fac Forestry, Zagreb, Croatia

来源：

DRVNA INDUSTRIJA | 2019年 / 70卷 / 04期

关键词：

environment; sustainable development; environmental sustainable wood processing product; consumer; purchase; wood processing enterprise; GREEN LOGISTICS; INNOVATION; CONSUMPTION; BEHAVIOR;

D O I：

10.5552/drvind.2019.1922

中图分类号：

TB3 [工程材料学]; TS [轻工业、手工业、生活服务业];

学科分类号：

0805 ; 080502 ; 0822 ;

摘要：

To provide environmentally sustainable development of a wood processing enterprise, it is necessary to implement environmentally sustainable products. The study focuses on identifying the factors of consumer perception of environmentally sustainable wood processing products and recommends how to ensure such product development. The main objective of the research was to survey the perception of environmentally sustainable wood processing products by consumers and to identify the factors that consumers take into account when making purchasing decisions. The survey was conducted by the method of questionnaire, addressing 754 adult inhabitants of Slovakia. The results revealed that the most frequently indicated reason for purchasing environmentally sustainable wood processing products was that they had a positive impact on health. The most commonly identified reason why consumers do not buy these products was their high price. The survey results should help understand the needs of consumers with regard to the environmental aspects of wood processing products, and thus ensure better satisfaction of their environmental needs.

引用

页码：407 / 418

页数：12

共 40 条

[31] Green innovation in technology and innovation management - an exploratory literature review [J].