Communication Strategies of Provincial Cultural Facilities in Digital Environment

被引：1

作者：

Tytelova, Larisa G. ^{[1
]}

Lisovitskaya, Valeria N. ^{[1
]}

Shevchenko, Ekaterina S. ^{[1
]}

Shevchenko, Viacheslav D. ^{[2
]}

机构：

[1] Samara Natl Res Univ, Dept Russian & Foreign Literature & PR, Samara, Russia

[2] Samara Natl Res Univ, English Dept, Samara, Russia

来源：

PROCEEDINGS OF THE 2021 COMMUNICATION STRATEGIES IN DIGITAL SOCIETY SEMINAR (2021 COMSDS) | 2021年

关键词：

smm-strategy; communication problems; interaction efficiency; digital communication; online communication;

D O I：

10.1109/ComSDS52473.2021.9422877

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The paper is devoted to analysis of communication strategies of provincial cultural facilities in digital environment. Having analyzed the peculiarities of contemporary digital communication and interaction with audience during the COVID-19 pandemic as well as the ways and channels of cultural projects' promotion, the authors come to a conclusion that the traditional communication channels are rapidly becoming inefficient which results in a necessity to search for new contact points in offline environment.

引用

页码：31 / 36

页数：6

共 50 条

[31] Assessing the identity of digital technology in education in the age of digital communication
Ting, Tin Tin
Lee, Kuok Tiung
Lim, Siew Mooi
Lai, Che Ching
Omar, Marja Azlima
Alin, James
Meri, Aisah
ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES, 2023, 13 (04):
[32] Digital communication strategies used by private companies, entrepreneurs, and public entities to attract long-stay tourists: a review
Francisco Javier Lacarcel
Raquel Huete
International Entrepreneurship and Management Journal, 2023, 19 : 691 - 708
[33] Digital communication strategies used by private companies, entrepreneurs, and public entities to attract long-stay tourists: a review
Lacarcel, Francisco Javier
Huete, Raquel
INTERNATIONAL ENTREPRENEURSHIP AND MANAGEMENT JOURNAL, 2023, 19 (02) : 691 - 708
[34] Competencies and Indicators for a Productive Digital Communication
Guerra, Laura
Arciniegas, Stalin
David Narvaez, Luis
Grimon, Francisca
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY & SYSTEMS (ICITS 2018), 2018, 721 : 1021 - 1031
[35] Chronemic urgency in everyday digital communication
Kalman, Yoram M.
Ballard, Dawna, I
Aguilar, Ana M.
TIME & SOCIETY, 2021, 30 (02) : 153 - 175
[36] Digital communication. Memories of the future
Scolari, Carlos A.
PROFESIONAL DE LA INFORMACION, 2012, 21 (04): : 337 - 340
[37] Emojis as Social Information in Digital Communication
Erle, Thorsten M.
Schmid, Karoline
Goslar, Simon H.
Martin, Jared D.
EMOTION, 2022, 22 (07) : 1529 - 1543
[38] The Conduct and Consequence of Research on Digital Communication
Flanagin, Andrew J.
JOURNAL OF COMPUTER-MEDIATED COMMUNICATION, 2020, 25 (01): : 23 - 31
[39] Management of digital communication in spanish cooperatives
Marin Duenas, Pedro Pablo
Gomez Carmona, Diego
CIRIEC-ESPANA REVISTA DE ECONOMIA PUBLICA SOCIAL Y COOPERATIVA, 2021, 101 : 193 - 225
[40] Research on digital native media: an emerging topic in the field of digital communication
Vazquez-Herrero, Jorge
Negreira-Rey, Maria-Cruz
Lopez-Garcia, Xose
PROFESIONAL DE LA INFORMACION, 2023, 32 (02):

← 1 2 3 4 5 →