Sales and marketing problems of small and medium sized forest products enterprises in Turkey

被引：0

作者：

Erdem, Emel ^{[1
]}

Korkut, Derya Sevim ^{[1
]}

Duru, M. Nafiz ^{[2
]}

机构：

[1] Forest Ind Engn, Duzce, Turkey

[2] Istanbul Aydin Univ, Fac Engn & Architecture, Dept Ind Engn, Istanbul, Turkey

来源：

AFRICAN JOURNAL OF BUSINESS MANAGEMENT | 2010年 / 4卷 / 07期

关键词：

Small and medium-sized enterprises; SME; forest industry; marketing; Turkey;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In this study, we aimed to introduce the position of small and medium sized enterprises which serve in forest industry, to determine sales and marketing problems of these enterprises and to develop solutions for these problems. For this purpose, questionnaires which were constructed in a systematic manner were administered to the business administrators face to face appropriately using the on-the-spot technique. The participation rate was 41%. The findings of this study indicate that enterprises consider marketing and sales workout important but because of financial difficulties, problems regarding application of these workout may occur.

引用

页码：1416 / 1422

页数：7